About The Auditorium

For 40 incredible years, we have been a place where music, theatre, dance, and community come together. From unforgettable performances to shared moments with friends and family, we have helped create countless memories for audiences across Thunder Bay and Northwestern Ontario.

Our 40th anniversary was an opportunity to celebrate that history and reflect on the important role we play in the cultural life of our region. It was also a chance to look ahead.

As we begin our next 40 years, we are introducing a refreshed identity and a renewed vision for the future. This next chapter includes a new logo, updated colours, and a simpler name that reflects who we are today: The Auditorium.

 

Looking Ahead

While our identity is evolving, our purpose remains the same: to bring outstanding live entertainment to Northwestern Ontario, create memorable experiences for our audiences, support artists and performers, and provide a place where our community can come together.

Our new look represents a more modern and simplified direction, but it is also an evolution of what has always made our venue special. We are focused on continuing to evolve with our audiences, improving the patron experience, and presenting a diverse mix of local, national, and world-class entertainment and events.

One of our greatest responsibilities is seeking out opportunities, building relationships, and bringing exceptional entertainment to Northwestern Ontario. Very little simply falls into our lap. Our geography can be a challenge when competing for marquee artists and productions, but it has never deterred us.

We are committed to offering something for everyone. Our recent seasons have featured one of the most diverse lineups in our history, and we will continue building on that momentum in the years ahead.

 

New Name, Same Community

While we are officially dropping “Thunder Bay Community” from our operating name, our community remains at the heart of everything we do.

For four decades, The Auditorium has been a place where people come together to experience live performance, celebrate local talent, discover new artists, create memories, and share in the moments that make Thunder Bay special.

Our success is built on strong community partnerships. We are proud to work alongside the Thunder Bay Symphony Orchestra, local film festivals, high schools, post-secondary institutions, dance and theatre organizations, and many other community groups.

Together, these partners bring more than 60 unique event days to our facility each year, helping ensure The Auditorium remains a vibrant cultural hub for Thunder Bay and Northwestern Ontario.

Our refreshed brand is an evolution, not a departure from our roots. It gives us an opportunity to build on our legacy while creating an identity that reflects where we are headed.

 

Building the Next 40 Years

The 2026–27 season will bring new experiences, performances, and opportunities to gather, with more to be announced throughout the year.

As a registered charity, we are fully responsible for our operating costs, facility maintenance, and long-term capital renewal. Every investment we make is carefully considered with the future of our organization and our community in mind.

The changes we are making today are about securing the next 40 years of success. We are committed to remaining sustainable, relevant, and responsive to the needs of the community we serve.

 

Adapting to a Changing Industry

The live entertainment industry is constantly changing, and we must continue to adapt alongside it.

Every performance presented on our stage involves a degree of calculated risk, whether it is promoted directly by The Auditorium or presented in partnership with one of the many organizations that use our facility. What worked in the past does not always work today.

That means being willing to innovate, explore new opportunities, build new relationships, and take calculated risks  while continuing to present the artists, productions, and experiences our audiences value.

For us, looking forward does not mean leaving our past behind. It means taking everything we have learned over the past 40 years and using it to build an even stronger future.

We are proud of where we have been, excited about where we are going, and grateful to everyone who has made The Auditorium part of their lives.